While COVID forced us to reimagine the way we interact with people, it also got us to think about how to get creative when leading our businesses. Yes, these are times of uncertainties, but let’s jump into the most dynamic season in salons, the Holidays. Let’s put a great amount of energy on the next following weeks to boost your customers’ holiday spirit and average bill.
Written by: Design.ME Hair
THINK DIGITAL
Social media can be overwhelming, but it is also your best friend when it comes to creating awareness and discussion around your salon. Leading platforms such as Instagram and Facebook offer impressive and user-friendly tools that business owners can use for free to reach out to new customers.
Creating content doesn’t have to be a daunting task. Your clients are your best subjects! Dedicate a wall at the salon for them to snap a quick picture before going out the door. Not time consuming, this simple gesture provides hundreds of great inspiration shots for your social media as well as a great way to display your salon’s artists’ portfolios.
If you take the leap into non-organic (i.e. not coming from free exposure) advertisement, know that a little money can go a long way when it comes to targeting local potential clients. You don’t have to set aside an astronomical budget to reach your new muses.
THINK LOCAL
With the whole retail business taking a hit during the pandemic, local businesses can benefit from the support of committed customers. If someone passes the door to visit your salon, capitalize on this massive display of love and support. If they are here, they want your salon to succeed. Don’t be afraid to show some vulnerability and explain to your customers why they should support local businesses and entrepreneurs.
THINK POSITIVELY
We agree that the last few months may have been scary with the long lockdown weeks. However, the Holiday season remains a vibrant opportunity. Yes, spending habits may have shifted a bit, but people will still purchase products and book services for their big events (even if they are girls nights-in or Zoom Holiday parties). Set yourself up for success with a solid strategy to boost sales and pre-booking.
THINK MARGIN
As entrepreneurs and professionals, your pricing is a great tool to boost your income while offering great deals and services to your clientele. Be creative with your pricing and use it at your advantage. Play with offers and promotions to amplify your customers’ average bill. For example, don’t be afraid to create promotion mixing retail and back bar services. You can also get your customers to spend more on a new care routine by giving them a discount when they purchase multiple products. Don’t be shy to increase pricing over the years as other industries benefit from it.
Though this holiday season will undoubtedly be very different, make it one for the books.
Shop your favorite Design.ME hair products here >
Shop all holiday retail here >
Social media can be overwhelming, but it is also your best friend when it comes to creating awareness and discussion around your salon. Leading platforms such as Instagram and Facebook offer impressive and user-friendly tools that business owners can use for free to reach out to new customers.
Creating content doesn’t have to be a daunting task. Your clients are your best subjects! Dedicate a wall at the salon for them to snap a quick picture before going out the door. Not time consuming, this simple gesture provides hundreds of great inspiration shots for your social media as well as a great way to display your salon’s artists’ portfolios.
If you take the leap into non-organic (i.e. not coming from free exposure) advertisement, know that a little money can go a long way when it comes to targeting local potential clients. You don’t have to set aside an astronomical budget to reach your new muses.
THINK LOCAL
With the whole retail business taking a hit during the pandemic, local businesses can benefit from the support of committed customers. If someone passes the door to visit your salon, capitalize on this massive display of love and support. If they are here, they want your salon to succeed. Don’t be afraid to show some vulnerability and explain to your customers why they should support local businesses and entrepreneurs.
THINK POSITIVELY
We agree that the last few months may have been scary with the long lockdown weeks. However, the Holiday season remains a vibrant opportunity. Yes, spending habits may have shifted a bit, but people will still purchase products and book services for their big events (even if they are girls nights-in or Zoom Holiday parties). Set yourself up for success with a solid strategy to boost sales and pre-booking.
THINK MARGIN
As entrepreneurs and professionals, your pricing is a great tool to boost your income while offering great deals and services to your clientele. Be creative with your pricing and use it at your advantage. Play with offers and promotions to amplify your customers’ average bill. For example, don’t be afraid to create promotion mixing retail and back bar services. You can also get your customers to spend more on a new care routine by giving them a discount when they purchase multiple products. Don’t be shy to increase pricing over the years as other industries benefit from it.
Though this holiday season will undoubtedly be very different, make it one for the books.
Shop your favorite Design.ME hair products here >
Shop all holiday retail here >