• Insanely Cool Abstract Nail Art by Chaun Legend

    You’ve seen his work on Kylie, Khloe, and Cardi, on red carpets and all over Instagram. Meet Chaun Legend, an A-list nail artist who’s best known for his loooooong nails. His designs can’t be confined to one style–he approaches every set as a mini work of art with everything from graffiti to insanely intricate looks like rose quartz. His work is bold, fierce, and setting trends across the industry, which is why he’s a muse and all around inspiration for our Downtown LA collection.

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  • Fall Nail Art Inspiration

    Fall is beacon of inspiration from the colors to the textures. We gathered the most unique nail art how-tos from our top brands featuring the latest fall nail color collections: CND Wild Romantics, OPI Downtown LA, and Gelish + Morgan Taylor No Boundaries. Go ahead and save  these simple step-by-step nail art tutorials for artists of all levels, and get designing!

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  • Nail Trends You Can Take Home

    The interest in nail care and at-home techniques has skyrocketed as consumer lifestyles have changed post lockdown. Healthy nails are easy to achieve with education to the consumer. Luckily for the pros, consumers are paying closer attention since having to care for their hair, skin and nails on their own. With a few simple design trends and nail care products, you can keep your clients coming back for touch-up services and easy product up-sells.

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  • Summer Services & What to Retail

    While we look forward to summer weather all year long, it can be an odd time for business. The months of May & June start off strong with graduations, proms, and weddings, then it starts to die down until school starts in August or September. If you're looking to drum up more business in the hotter months, education might be the key! While summer is all about sun, pools, and beach vacays - these can actually be the most damaging elements for our hair.

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