Marketing is a crucial part of any salon’s business. Without effective marketing your hard work may not be noticed by the right people. There are plenty of ways to get people into your salon and to start building those important customer relationships. Idea #1: Partner with Local Photographers Photographers are always in need of makeup artists and hair stylists to help with their shoots. Not only would you get paid for your services but you also get credit for any of the photographs that are published. Idea #2: Take Client Photos Consistently and Post Them Frequently Take photos of your cuts, colors, and styles frequently. Clients will usually be more than happy to be a model for your website or social media platforms. Showcasing your work is always a good way to gain awareness. Idea #3: Be Your Own Model No one wants a haircut from someone with a bad one. Take the time to make sure your hair is looking its best. Idea #4: Keep Business Cards with You Do fun and unique things with your hair that will make people say, “I love your hair!” When they do, hand them your business card. You can also give some business cards to loyal clients to give out. Word of mouth advertising is one of the most effective forms of communication. Idea #5: Start a Blog As a stylist or salon owner you should become a reliable source of information online. A good way to do this is to start a beauty blog. Topics for posts can include product reviews, hair tutorials, or anything beauty related. Blog posts can boost your visibility in search engines. Don’t forget to post on social media with a link to your blog! Idea #6: Have Contests Having contests that ask people to follow you on your social media platforms or even submit testimonials will be very valuable to business. Idea #7: Keep Up with the Hottest Trends Always make sure you are up-to-date with the latest hair and beauty trends. You don’t want to be one of the last salons to offer a certain service or product that other salons have been offering for months. Idea #8: Host a Promotion at a Public Place Getting involved in the community is a positive way to get your name out to the public. Offering free samples or coupons for free haircuts will help get customers in your door. Idea #9: Try SMS Marketing or Email Marketing Sending the occasional text message to your clients can have a big boost in bookings. Email marketing is a great way to let your customers know when you have published a new blog and it is a great way to build retention and loyalty. Idea #10: Offer a “Daily Deal” Offer a daily deal for one of your services or products on your social media platforms. This is a good way to get customers to subscribe to your feed so they don’t miss out on other deals.