Getting ready to deck your salon halls? We’ll be talking with PinkPro Brand Rep Jessica Williamson on how to set your salon up for holiday success. The first in this series: How to Create A Winning Gift Display.
Williamson, who spends her days visiting salons and meeting with salon owners, says the secret sauce is all in the numbers: Devote 80% of your holiday area to products and 20% to decor. And use common sense to make sure that 20% matches your salon vibe. For instance, don’t go with rustic metal display bins if you’re a glam spot. Avoid the glittery snowflake ornaments if you’re an industrial space.